Volleyball World are delighted to put pen to paper on a strategic partnership with Japanese apparel brand Mizuno.
Volleyball World adds Mizuno as latest global partner
Published 12:51, 08 Jul 2022
With a focus on increasing sales and delivering ecommerce objectives, the deal was signed during the Men’s Volleyball Nations League event in Osaka, Japan.
Volleyball World CEO, Finn Taylor, said: “I believe our strategy to become the global hub for volleyball fans is exciting for brands like Mizuno, who see the huge commercial potential the sport has to connect them with a highly desirable audience.
“The partnership also assists us in connecting with volleyball fans around the world. This was aware right from the start in our discussions with Mizuno, where the focus has been on leveraging our digital capabilities to help drive sales and build an affinity with the global community of volleyball fans.”
Mark Kaiway, Head of Global Marketing at Mizuno, said: “Mizuno has a long, rich history in the sport of volleyball, and with a new, proud member of the Volleyball World family, we truly believe that their digital capabilities will help enhance and strengthen our position in this ever-changing market.
“As Volleyball World has become the main global destination hub for volleyball fans, it’s our aim to continuously provide innovative products, technologies and engaging stories that will truly reflect our commitment to the sport of volleyball. We look forward to a successful future together.”
About Volleyball World
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Its goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Volleyball Nations League, Olympic Qualifiers and Beach Pro Tour.
Since its foundation in 1906, Mizuno Corporation has developed products and services and utilized the value of sports under the corporate philosophy that “Contributing to society through the advancement of sporting goods and the promotion of sports". We will actively spread the value of sports even in everyday life and contribute to making people around the world happy through the power of sports. For further information, the Mizuno website: corp.mizuno.com/en.