A city of distinctive character, Rotterdam is energetic and constantly changing. Rotterdam and its inhabitants never shy away from experimentation. In fact, they would rather seek it out. Rotterdam has many faces. Like the Nieuwe Maas, a waterway that represents a powerful symbol for the city’s constant motion.
Rotterdam is a city where the Make it Happen mentality can be seen and felt. With people and organisations that make a clear choice for Rotterdam and add their own take on that Rotterdam mentality and ‘can do’ spirit. Whether they live here, are just visiting, or are running your own business, or studying here.
Citywide collaboration and profiling
The Rotterdam mentality and DNA are best captured in words like international, entrepreneurial, raw. Worldly, pioneering, no-nonsense. This is the foundation for city marketing under the umbrella of Rotterdam Make It Happen.
Every day, many Rotterdammers add their own take on Rotterdam Make It Happen. By pursuing innovation and entrepreneurship. By collaborating and connecting. By moving forward and having the guts to walk ahead of the crowd, being bold and sticking out their necks. By thinking about sustainable solutions. By discovering, experiencing, taking action.
Rotterdam, the young sports city with ambition
If you play sports, you will have to push boundaries to get ahead. And what better place to do so than Rotterdam, a great city that is always on the move and has proved again and again that a clear objective is all you need to attain your goal. This characteristic drive and ambition make Rotterdam a popular host city for major elite sporting events. Every year more than a million visitors visit the 36 sporting events that take place in the city. These numbers say a lot about the attractive force sports have in Rotterdam, a sportscity with ambition.