VNL 2021 tops sport TV ratings in China

The Volleyball Nations League (VNL) 2021 has regularly topped TV ratings in China, beating other major international events such as the UEFA EURO 2020 matches.

The Volleyball Nations League (VNL) 2021 has brought incredible action from 32 of the world’s strongest national teams to hundreds of millions of fans across the globe over the past month. With the final week of the competition underway and the final stages on the horizon, the action is heating up with the title of VNL Champions on the line.

According to the ratings of China’s largest national TV broadcaster, China Central Television (CCTV), volleyball featured as a fan favourite on its sports channel, CCTV-5. The highest peak ratings figure of over 2.35 per cent came as the China national women’s volleyball team took on the USA.

The other highest ranked matches also featured China against various top-level opponents such as Poland, Russia and Italy with viewing ratings of 2.15 percent, 2.07 per cent, 1.85 per cent respectively. Meanwhile, China’s match against Brazil ranked fifth with an average viewer rating of 1.23 per cent.

Volleyball World CEO Finn Taylor said:

“We are committed to bringing high-quality volleyball to hundreds of millions of fans worldwide. Through our innovative sports presentation we are truly able to bring the best of volleyball to fans so they feel they are in the midst of the action on court, and this is reflected in these strong TV ratings.

“Of course, with the VNL 2021 entering the final stages there is much more to come, and we are just as excited as the fans to see how the competition unfolds.”