Volleyball World is proud to have been shortlisted for two awards, including a SportsPro OTT Award for Best Social Media Strategy and a Sports Business Award for Best Covid-19 response by a sport.
Volleyball World nominated for 2021 SportsPro and Sports Business awards
Published 11:23, 04 Oct 2021
SportsPro OTT Awards 2021 - Best Social Media Strategy
Created with a global focus in mind, the SportsPro OTT Awards are dedicated to sports-focused OTT and streaming. They pay tribute to the most creative and inspiring uses of technology and new thinking across 14 categories. The Best Social Media Strategy category recognises the most innovative and creative strategy for implementing social media as part of a broader OTT strategy.
Volleyball World TV is Volleyball World's OTT platform. The home of live volleyball provides coverage of the top international and national volleyball competitions including the FIVB Volleyball Nations League, FIVB Volleyball World Championships, the Italian league and more. Exclusive coverage and additional Over the Top content is included for subscribers, while fan engagement activities are also planned as part of the digital product roadmap.
Sports Business Awards 2021 - Best Covid-19 response by a sport
Volleyball World has also been nominated for a Sports Business Award, this time for the Best Covid-19 response by a sport for the 2021 FIVB Volleyball Nations League.
The Sports Business Awards recognise and reward achievement by the teams behind the scenes that facilitate sporting excellence and endeavours, saluting their resilience, adaptability and resourcefulness, in particular, that shown over this last year.
Volleyball World rallied to deliver the Volleyball Nations League 2021 within a secure ‘bubble’ to ensure the health and safety of all participants and minimise exposure to Covid-19. A total of 1,347 participants (players, referees, officials, staff) were inside the 2021 VNL ‘bubble’ and collectively underwent 10,170 Covid-19 tests over 6 weeks, with mandatory checks for everyone every four days.
Fifty Digital were tasked with showcasing all on- and off-court activities to a global audience through a full digital ecosystem across social, web, app and OTT. Fifty Digital planned and executed a paid media acquisition strategy to acquire 50k subscribers for Volleyball World TV, where all matches were shown live, and delivered a 531% ROI of media investment versus subscription revenue, whilst tournament awareness and engagement levels were maximised through preparation and publication of 2,793 short form social content and 100 player interviews, fun challenges and documentary content garnering 73,533,032 aggregated engagements through a total digital reach of 512,026,143.
Head of Digital Motasem Elbawab said: “We entrusted Fifty Digital to supercharge our always-on content strategy to engage fans and drive retention/conversion to our wider channels. Through their work at the VNL, we have already seen incredible positive results on all fan touch points.”