Vancouver, Canada — August 21, 2026 — Left On Friday, the active swimwear brand redefining fashion and function, is announcing a new global partnership with Volleyball World, becoming the official apparel partner of the Beach World Series and Elite Beach volleyball events.
The partnership brings together two brands with a shared commitment to elevating the sport and its community on a global scale. As Volleyball World continues to expand the reach of beach volleyball across iconic destinations, major cities and emerging markets, Left On Friday will bring its performance-driven approach to the athletes and teams who bring the sport to life.
As part of the partnership, Left On Friday will outfit beach volleyball athletes with versions that draw on its existing performance styles, tailoring proven designs to the specific demands of elite play on the sand. The partnership will also extend beyond the court, with Left On Friday outfitting event volunteers and for the first time in Left On Friday’s brand history, providing men’s singlets—bringing the brand into the broader beach volleyball ecosystem with Volleyball World. Notably, this partnership establishes Left On Friday as the very first beach volleyball apparel sponsor in the history of Volleyball World.
“From the beginning, we’ve believed in investing in women’s sport in a way that goes beyond putting a logo on a jersey,” said Laura Low Ah Kee, Co-founder of Left On Friday. “This partnership is a chance to be part of the growth of beach volleyball at a global level and to support the athletes, staff and communities who make the sport what it is. We’re incredibly proud to make our largest investment to date in a sport we believe has so much momentum and potential.”
Left On Friday is leveraging styles already rooted in its performance DNA and refining them for the movement, conditions and demands of beach volleyball. These apparel pieces draw on existing styles that athletes and customers already know and love. To meet the specific requirements of the sport, Left On Friday will incorporate numbers and team information directly onto the athlete’s suits. Addressing long-standing conversations across the sport regarding restrictive attire, Left On Friday is replacing standard tournament jerseys with purpose-built apparel designed to eliminate distractions, maximize mobility, and deliver a new era of comfort and choice for elite players. The approach reflects the brand’s broader belief that high-performance apparel should move seamlessly across sports, activities and lifestyles.
“Beach volleyball is one of the most demanding environments we design for – full-court movement, high heat and high sweat, and constant contact with sand and sun,” said Shannon Savage, Co-founder of Left On Friday. “We started with our fits, building the performance construction to hold up through every dive and jump serve and we didn't stop at function. We used colour to create bold, fun combinations that give players something to feel inspired by every time they suit up. It's technical performance and personality working together.”
Beach volleyball represents a natural extension of Left On Friday’s world. The sport brings together elite athleticism, travel, culture and community, creating an environment where technical product and lifestyle naturally intersect. Through its partnership with Volleyball World, Left On Friday will connect with athletes and fans across the destinations where the sport is played globally, helping introduce its performance philosophy to a global audience.
“Beach volleyball has always sat at the intersection of elite sport, lifestyle and culture, and Left On Friday understands that combination well,” said Ugo Valensi, Chief Executive Officer of Volleyball World. “As we continue to grow the sport globally, we want to build partnerships with brands that believe in its potential and can become part of that growth story. Left On Friday is making a significant commitment to beach volleyball, while bringing performance, design and a genuine understanding of athlete needs to the partnership. That makes them a natural partner for the next phase of the sport.”
Building on Left On Friday’s established presence designing Team Canada’s uniforms for the Paris Olympics and driving athlete-led R&D for pieces like the Ace Short, this partnership marks the next major milestone for the brand. Rooted in eight years of feedback from outfitting volleyball athletes, this agreement represents Left On Friday’s most significant investment to date.
The global partnership marks an important next chapter for Left On Friday as the brand continues to expand its presence beyond swim and establish itself as a performance brand built for movement, whether that movement happens in the water, on the sand or anywhere in between.
Left On Friday
Left On Friday is a premium active swim and lifestyle brand founded in 2018 by former Lululemon executives Laura Low Ah Kee and Shannon Savage, who spent more than a decade across merchandising and design before identifying a gap in the swim market for pieces that deliver both performance and style. The brand has carved out a distinct position in a crowded category, marked by milestones including a Paris 2024 Summer Olympics sponsorship and a growing cultural resonance around movement and nature. Today, Left On Friday is a thriving business with a loyal following and organic celebrity fans including Mandy Moore, Gwenyth Paltrow, Ciara, and more. For more information, visit www.leftonfriday.com and follow @leftonfriday.
Volleyball World
Volleyball World is the commercial arm of the FIVB, formed in partnership with CVC Capital Partners, dedicated to growing and promoting volleyball worldwide. It operates key international volleyball and beach volleyball events, including the World Championships, Volleyball Nations League and the Beach Pro Tour. Through live events and digital innovation, Volleyball World connects all volleyball stakeholders, including fans, athletes and corporate partners, creating an integrated ecosystem that drives engagement and investment across the sport. Visit https://en.volleyballworld.com/ for more information.
