Amazon Türkiye becomes Title Partner of the VNL in Türkiye

Volleyball World, the commercial arm of the FIVB responsible for driving the sport’s global growth and fan experience, today announces that Amazon Türkiye will renew and expand its partnership with the Volleyball Nations League (VNL) for the 2026 season, upgrading from Event Partner in 2025 to Title Partner of the VNL stop in Türkiye.

The renewed agreement builds on a successful first year of collaboration during the 2025 VNL season, which marked Amazon’s first-ever sports sponsorship in Türkiye. Amazon Türkiye joined as a sponsor of the women’s preliminary phase in Istanbul, reflecting the momentum of women’s volleyball in the country, while strengthening its connection with volleyball and Turkish fans.

As part of the agreement, amazon.com.tr will benefit from enhanced brand visibility across weeks 1 to 3 of the VNL, supporting engagement with fans as they follow the journey of the Türkiye national teams throughout the competition.

Volleyball continues to hold a unique place in Türkiye’s sporting landscape, with the national teams enjoying strong support across the country. Led by the women’s national team, one of the leading forces in global volleyball and runners-up at the 2025 FIVB Women’s World Championship, the sport has become a powerful platform for celebrating women’s achievement and inspiring new generations of fans.

This momentum was reflected in record VNL broadcast coverage in Türkiye, which expanded by 63% to nearly 400 hours, while the women’s national team reached the quarterfinals.

Through the partnership, Amazon Türkiye will play a prominent role in celebrating Türkiye’s deep connection with volleyball across both the women’s and men’s games, while helping to enhance the fan experience during the VNL in Türkiye.

Oliver Clarke, Chief Partnerships Officer at Volleyball World, said:

“Amazon’s decision to renew and expand its partnership with the Volleyball Nations League is a strong demonstration of the continued growth and appeal of volleyball in one of the sport’s most passionate markets. Their decision to expand their partnership and return as Title Partner in Türkiye reflects both the success of last year’s collaboration and the incredible connection between Turkish fans and their national teams. We look forward to working together to further engage fans throughout the VNL season.”

Ece Uslu, Amazon Türkiye Chief Marketing Officer said:

"We are incredibly proud to be the Title Partner of the 2026 Volleyball Nations League in Türkiye. Volleyball holds a special place in the heart of our nation—it's more than a sport here in Türkiye, it's a source of national pride and unity. By supporting this event, we're demonstrating our commitment to championing women in sports and celebrating their remarkable achievements on the global stage. We're honored to help amplify the energy and inclusive spirit of this incredible sport, strengthening the bonds that bring us all together through the universal language of athletics."