AIDA Cruises named official partner of the BPT Elite16 Hamburg

Volleyball World is thrilled to announce the official partnership between AIDA Cruises, Germany's leading cruise company, and the 2023 Volleyball World Beach Pro Tour (BPT) Elite16 stop in Hamburg. As the exclusive sponsor of the courtside 'Feet in the Sand' VIP seating area, AIDA will enjoy premium brand visibility, placing them at the heart of the action.

AIDA will further engage with the event's passionate audience through an exciting campaign, granting lucky winners the opportunity to secure free tickets to the 'Feet in the Sand' area at the BPT Elite16 Hamburg.

Adding to the excitement, AIDA will introduce a dynamic photo booth activation at the fan festival area, enabling fans to interact with the brand and capture the BPT’s beach volleyball festival atmosphere.

Volleyball World CEO Finn Taylor commented: "We are delighted to welcome AIDA as an official partner of the Beach Pro Tour Elite 16 in Hamburg. AIDA's commitment to providing unforgettable cruise experiences aligns with our mission to offer top-tier beach volleyball events that bring the festival vibe to iconic cities around the world. Through this partnership, the fan experience will be elevated ensuring that attendees feel the ultimate excitement of the game!"

AIDA Senior Vice President of Marketing and Sales Alexander Ewig said: “The decision to sponsor the renowned Volleyball World Beach Pro Tour Elite16 underlines our commitment to support other cultural areas in the Hanseatic city in addition to maritime events such as the Hamburg Port Birthday and the Hamburg Cruise Days. In addition to top sporting performance, beach volleyball stands for a relaxed, summery atmosphere and awakens a longing for the beach and the sea. We bring our guests to the most beautiful beaches in the world and now also to the Hanseatic city.”